Wise Matter optimizes your indoor air quality and interior space. We analyze materials based on their chemical composition. We avoid products that contain carcinogens, asthmagens, endocrine disruptors, and neurotoxins. We cross reference product ingredients with cautionary red lists that contain over a thousand chemicals of concern. We favor materials that are organic, chemically benign, low/zero VOCs, and have third party certifications. High impact categories include paints and coatings, adhesives, upholstered goods, insulation, cabinetry, millwork, and flooring.